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Thursday, November 30, 2023

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Environment : Launch Of The ‘I Am Recyclable – Boutey Retourne, Boutey Resikle’ Campaign

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Recognizing the urgent need for a robust circular economy in the face of waste challenges, Yes No Solutions has unveiled its latest initiative, ‘I am Recyclable – Boutey Retourne, Boutey Resikle’.

Set to launch on November 4 at the Farmers Centre in Goodlands, the campaign highlights the crucial role of selective sorting within Mauritian households, highlighting that a PET bottle is recyclable.

At the heart of the campaign are roadshows across Mauritius, mainly at CSU centers in Goodlands – Triolet on November 4, 2023 and Pamplemousses – Montagne Longue on November 5, 2023. The agenda will include: 1. Raising awareness of the importance of sorting plastic waste at source through interactive sessions. 2. The essence of recycling and the circular economy. 3. Collection of PET bottles. 4. Educational games for all ages. 5. Distribution of samples. 6. Clean-up around roadshow sites.

For Dr. Ayeshah Fauzee, Director of Public Affairs, Sustainability and Communications at Coca-Cola Africa, it’s a testament to Coca-Cola’s commitment to protecting the environment: “This campaign demonstrates our commitment to a world without waste. Above all, we want to ensure that every bottle or can we produce is collected and recycled. Coca-Cola remains committed to contributing to collective action, working with stakeholders, NGOs, communities, industries to invest in innovation, clean-up campaigns and recycling to achieve a circular economy.”

As a reminder, this initiative is possible thanks to the joint efforts of several partners, including Coca-Cola, PhoenixEarth Initiative, Citizen Support Unit (CSU), Mauri-Facilities, Winners, MissionVerte, New Invaders Club, WeRecycle, and Mauritius Scouts.

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