BrandActiv, exclusive distributor of the L’Oréal Paris brand for over 50 years, gathered its strategic retail partners, several influencers and a host of guests at a party at the Hennessy Park Hotel in Ebene on May 5 to celebrate the official launch of ELSEVE HYALURON REPULP. This is the very first hyaluronic acid range from L’Oréal Paris, already noticed throughout Mauritius thanks to an impactful communication campaign on social networks and billboards. Karine Gbianza, Director of Development for L’Oréal was present at the launch in Mauritius. She highlighted that L’Oréal Paris is the only accessible luxury brand that combines science, the Parisian vision of beauty and the desire to empower women.
Because more than 1 in 10 women complain of dehydrated hair. L’Oréal Paris laboratories unveil HYALURON REPULP, the 1st ELSEVE range with Hyaluronic Acid for dehydrated hair.
Norbert Jean, Head of Personal and Home Care at BrandActiv, says, “We are more than grateful to our valued customers… for the strong business relationship we have built together over the years. And today, we are pleased to introduce to the Mauritian market the magic of L’Oréal’s latest product, Elseve Hyaluron.
Deborah Lemarchand, Brand Manager declares: ” We put all our heart into offering a ‘pink and purple’ evening, full of surprises and wonder by creating an immersive atmosphere to immerse our guests in the world of hyaluronic acid, a magical ingredient that deeply moisturizes and nourishes hair.”
