The Falsies Surreal Extensions mascara was unveiled at an event at the Hennessy Park Hotel in Ebony on Friday, October 20. BrandActiv, exclusive partner of the Maybelline New York brand in Mauritius for over 10 years, was keen to bring together a host of guests including make-up artists and influencers for the launch of this new product range. This mascara pushes the boundaries of lash reality with surreal impact.
Deborah Lemarchand, Brand Manager at BrandActiv, and conductor Ivani Appadoo, Brand Executive at Maybelline, were keen to make the evening a futuristic journey.
“Designed for those looking for a spectacular look without the need for lash extensions, this new mascara promises unrivalled length and volume. Thanks to its unique formula, The Falsies Surreal Extensions Mascara stretches and lengthens lashes, delivering the look of natural extensions.
look of natural extensions. Users can expect longer, thicker, darker lashes from the very first application,” says Deborah Lemarchand.
The Falsies Surreal Extensions mascara lets you extend your lash reality with hybrid fiber technology, a blend of different-sized fibers up to 3 mm, and its elongated spiral brush that charges lashes from root to tip with surreal impact.
For Norbert Jean, Head of Personal and Home Care at BrandActiv, this mascara clearly meets a strong demand from our loyal customers in the Mauritian market. “The world of make-up is constantly changing. It’s imperative for us to remain at the cutting edge, to listen and respond to our consumers’ expectations. This mascara is the ideal tool for make-up professionals in search of excellence. Our confidence in the brand’s progress is based on our commitment to offering products that are both qualitative and high-performance.”
Note that it’s time to explore a new reality for your lashes with The Falsies Surreal Extensions Washable Mascara. This product is an asset when you think of over 36% length with 10 times more volume creating a surreal impact! To try it is to adopt it!
