The Mauritius Tourism Promotion Authority (MTPA) has revealed its long-term plans and commitment to forge stronger business partnerships with the Gulf Cooperation Council (GCC) countries. These countries have historical and cultural links with the island nation and the region is one of the emerging and promising markets for Mauritius. MTPA reaffirms its commitment to providing unique travel experiences to holidaymakers in the region.
This year’s theme “Explore Unexplored Mauritius” highlights the cultural and culinary diversity, heritage and ecotourism options, as well as the largely untapped outdoor adventures. Mauritius has a robust vaccination strategy and Covid safety protocol in place from mid-2021 and is well prepared for a busy season ahead. The country has already seen a sharp increase in arrivals in the first quarter of the year and is expecting a busy summer season.
Commercial and travel partners play a crucial role, which is why the authority has put in place a series of strategic partnership initiatives with the GCC. MTPA has used the early months of 2022 effectively to strengthen existing relationships, raise awareness and build new business partnerships in the region. Recently, officials held an interactive workshop for regional trade professionals in Abu Dhabi. More than 150 dignitaries, officials and decision makers from the tourism and hospitality sector attended the gala event and met with officials for high-level discussions.
Mauritian tourism received a warm and enthusiastic welcome from the industry at the Arabian Travel Market (ATM), the largest travel and tourism exhibition in the Middle East. Officials met with over 300 partners from the travel, hospitality and aviation sectors and signed a number of important partnerships. This initiative comes on the heels of the success of the Mauritius pavilion at Expo2020 in Dubai.
Mauritius reaffirms strategic importance of Gulf Cooperation Council countries.