Victoria’s Secret is considering bringing back a “re-imagined” version of its runway show as the lingerie giant embarks on a “dramatic shift” for the brand.
The annual event was scrapped in 2019 amid a wider cultural move away from its hyper-sexualised imagery. Victoria’s Secret is changing its image with American soccer star Megan Rapinoe and Indian actor Priyanka Chopra.
It comes as Victoria’s Secret announced it had hired a line-up of new faces to promote the brand. They include football star Megan Rapinoe and Priyanka Chopra Jonas.
Ms Rapinoe and Ms Chopra Jonas, an actress and producer will form part of “The VS Collective” a group of women who will work with the company on “collaborations, business partnerships and cause-related initiatives”.
We are proud to announce an exciting new partnership platform, #TheVSCollective, designed to shape the future of Victoria’s Secret. @adutakech1 @amandadecadenet @mPinoe @priyankachopra Eileen Gu, Paloma Elsesser, Valentina Sampaio https://t.co/IdYrmLWkPM pic.twitter.com/bd9QMhCz2W
— Victoria's Secret (@VictoriasSecret) June 16, 2021
Victoria’s Secret was long famous for its annual fashion show where statuesque, supermodel “Angels” would strut the catwalk in little more than lingerie, feathers and gems.
