This is the announcement made by the Deputy Prime Minister and Minister of Tourism Steven Obeegadoo on Tuesday at IFTM Top Resa during the General Assembly of Travel Companies. Mauritius thus succeeds the Dominican Republic. This confirmation was welcomed by Arvind Bundhun, Director of the MTPA (Mauritius Tourism Promotion Authority): “We are delighted to welcome the Travel Trade to Mauritius. France remains a priority market as it is our largest outbound market with 25% of total arrivals from January to June 2022. Therefore, the Paradis Beachcomber Golf Resort & Spa will welcome more than 400 tourism decision-makers in early June 2023. This congress will allow us to present to tourism professionals the many assets of our destination: unique landscapes, turquoise waters, numerous activities and an impressive biodiversity. It is a great opportunity to promote our region”.
On Monday 19 September, in the early evening, on the eve of the official opening of the 34th edition of Top Resa, the tourism professionals of Rodrigues, in the presence of His Excellency, the Ambassador of the Republic of Mauritius in France, Vijayen Valaydon, tourism operators from France and Mauritius as well as journalists from the written and spoken press attended a reception hosted by Steven Obeegadoo, Deputy Prime Minister and Minister of Tourism of Mauritius and Arvind Bundhun, Director of the MTPA, in a grand hotel in the heart of the Place Vendôme in the 1st arrondissement of the capital, Paris! The leading B2B exhibition in France brings together all the activities related to air travel, tourism, business travel, leisure, groups and MICE.
Mauritius intends to reposition itself strongly on the French market, said the Deputy Prime Minister and Minister of Tourism, Steven Obeegadoo, at an evening event organised in Paris on Monday on the sidelines of the IFTM Top Resa trade fair which is being held at Porte de Versailles until Friday.
He hailed the good start of the destination since Friday, the date of the opening of the borders. 6,500 foreign travellers have set foot on Mauritian soil, 40% of whom are French. “There is no question of going backwards, we cannot assume the economic cost of going backwards,” he insisted.
“We are very confident about the reopening figures and we hope that the trend will continue,” added Arvind Bundhun, Director of the Mauritius Tourism Promotion Authority (MTPA).
He recalled that the MTPA has launched a vast communication campaign called “Mauritius Now” which is being implemented through a partnership with tour operators and airlines, and will rely on a strong presence on social networks (Instagram and Facebook).
TV campaign
A TV (France 2 and M6), press and radio campaign will complete the plan from next week and a poster campaign and a competition will target the general public. Finally, 16 cameras installed directly on the beaches will allow travellers to dream from a distance!
35,000 seats
This offensive on the French market is accompanied by a significant increase in the air offer. 35,000 seats are proposed in October spread over 14 weekly flights: 4 weekly flights from Paris CDG operated by Air Mauritius, 5 others operated by Air France and 5 flights provided by Corsair (3 from Orly and 2 from Lyon and Marseille), not to mention the connections that transit via the hubs of Dubai with Emirates and Istanbul with Turkish Airlines.
Rodrigues makes its return to the ITFM Top Resa 2022 exhibition in Paris
A delegation composed of operators of the tourism industry of Rodrigues Island headed by the Commissioner in charge of Tourism, Alain Wong So, is currently on a mission in Paris where it will take part from Tuesday 20 to Thursday 22 September 2022 in the IFTM TOP RESA trade show which will take place at the Parc des Expositions de Paris – Porte de Versailles – Hall 1.
